Content Management
Playboy Tik Tok
I served as the interim manager for Playboy's TikTok channel, overseeing a third-party creative team to drive channel growth and resolve content flags that were limiting account reach.
To support these objectives, I held weekly meetings to evaluate channel performance and content goals, and created content guidelines to steer our creative team's output.​
My Role
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TikTok Competitive Analysis
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Implementing New Content Strategies & Creative Partners
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Overseeing a 3rd Party Creative Team
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Producing Original Content
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Reviewing & Approving Content Submissions
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Facilitating Product Transfers to Support Our Campaign Goals
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Leveraging Performance Data to Optimize Our Content
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Building a Content Library for Playboy TikTok
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Building a Content Calendar for Playboy TikTok
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Channel Reporting ​
I created channel recaps for my meetings with Creatorly, Playboy's third-party consulting team. These recaps included performance metrics that helped us monitor our account health and optimize our content strategy effectively.
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Management of a Creative Team ​
I provided content creators with creative guidelines and briefs that aligned with our current campaign themes, and facilitated product transfers to showcase new inventory on our channel.
Content Planning & Strategy​​
I implemented strategic content briefs and posting schedules to effectively highlight Playboy's products and celebrate its rich pop culture legacy. To honor the brand's heritage, I tapped into Playboy's extensive content library, using it as a source of inspiration to enrich our content and enhance our feed.
Content Management
Lovers Social
Between 2022 and 2025, I served as the Community Manager for Lovers Stores, a prominent sexual wellness retailer with 40 physical locations and an online store.
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In this role, I managed the brand's social media strategy- crafting original content and building partnerships with like-minded brands and creators. I regularly analyzed channel performance to fine-tune our strategy and created digital campaigns that not only reflected our brand's values but also supported our overall business goals. It was a valuable experience that allowed me to connect with our community and promote a positive dialogue around sexual health.
My Role
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Implementing New Content Strategies & Creative Partners
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Lovers Affiliate Program​
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Lovers Influencer Program
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Brand Collaborations & Partnerships
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Digital Campaigns & Launches
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Giveaways
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Producing Original Content (Videos, Graphics, Written Content)
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Leveraging Performance Data to Optimize Our Content
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Compiling Performance Data to Align Key Stakeholders
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Building a Content Library for Lovers Social
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Building a Content Calendar for Lovers Social
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Participating in Live Interviews, Workshops, & PR Opportunities
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Providing DM & Comment Moderation
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Implementing Tracking Links
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Utilizing a Budget to Support Our Campaign Goals
Brand Collaborations & Giveaways​
I used influencer partnerships, brand collaborations, and giveaways to amplify our content reach and drive traffic to our stores. By implementing a diverse content strategy that tapped into other brand followings, I created multiple avenues for customer engagement, ensuring our message resonated with a broad audience.
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Channel Reporting ​
I created weekly, monthly, & quarterly recaps to align stakeholders with social performance, objectives, and tests. These recaps included performance metrics that helped us monitor our account health and optimize our content strategy effectively.
Weekly Q&A's​
I actively engaged our community through weekly Q&A sessions, where followers could anonymously ask questions about sexual health. This fostered curiosity and sparked meaningful discussions among our following, positioning our brand as a trusted authority in sexual wellness. I ensured that all answers were FAQ checked and that our questions were answered orally within 24 hours.
MAJOR Power Moves 💪
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Achieved an 7.89% Average Social Engagement Rate
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Achieved a 94% Increase in Blog Traffic
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Grew Our Account Following by 345% between 2020-2025 (88K)