Campaign Photography by AJ Ragasa
Creative Direction by Tiana Dixon
Campaign Development
Give Good, Feel Good Pride Campaign
For Pride Month, Lovers collaborated with Evolved & Wicked to raise donations for the Transgender Law Center (TLC) through in-store purchases, a dedicated product detail page, and in-cart add-ons. The campaign was promoted via webpage banners, in-store marketing, email newsletters, a blog, and social media.
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Campaign Overview
Give Good, Feel Good Pride Campaign
About
Give Good, Feel Good Fundraising
Objectives
Launch an impactful omni-channel marketing campaign to raise awareness about transgender issues while collecting donations for the Transgender Law Center (TLC).
Outcomes
Lovers helped raise a total of $41,653 for TLC, doubling the amount accrued during the previous years campaign.
My Role
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Creating Promotional Campaign Content
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Implementing a Scheduling Strategy for Social Media
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Interpreting Campaign Data to Facilitate Additional Content
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Talent Acquisition for LGBTQIA+ Influencers
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Instagram Live Coordination with the Featured Nonprofit Organization
Assets Created
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4x Educational Sliders
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1x Interactive Graphic
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Promotional Blog
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Instagram Stories
Campaign Photography by AJ Ragasa
Creative Direction by Tiana Dixon
Campaign Development
Masturbation May Survey
To celebrate our Masturbation May Campaign, we surveyed 1,000 people about their masturbation habits and created content based on the results, sharing it over a month through educational sliders, stories, tweets, and a dedicated blog. Respondents were sourced from social media and email lists. The campaign aimed to normalize discussions about masturbation and spark curiosity about self-pleasure while highlighting the benefits of investing in sex toys.
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Campaign Overview
Masturbation May Campaign
Masturbation May Survey
About
Objectives
Leverage our Masturbation May Campaign on social media and encourage discussion around self pleasure while emphasizing the benefits of investing in a sex toy from Lovers.
Outcomes
​We saw a 539% increase in online sessions and a 2.5% increase in account engagement compared to the previous month.
My Role
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Campaign Ideation & Identifying Survey Questions
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Collecting & Interpreting Survey Data
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Partnering with Creative on Campaign Assets
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Implementing a Scheduling Strategy for Social Media Alignment
Assets Created
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4x Educational Sliders
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1x Graphic Poll
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Promotional Blog
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Instagram Stories