Event Coordination
Womanizer We'll Get You There
20th Anniversary Tour
The Womanizer “We’ll Get You There” Tour was a national campaign created in partnership with Lovehoney to bolster Womanizer’s presence in the US Market and commemorate the brand’s 10th Anniversary.
This dynamic, traveling pop-up event exceeded our social media performance expectations, with the event recap video generating an impressive 6.40% engagement rate. The content reached 11,395 accounts, including a significant proportion of non-followers. Additionally, we enhanced engagement through Instagram Stories that showcased event activities, incorporated polls and tweets, and included calls-to-action to direct consumers to our retail locations.
The timing of the event and inadequate lighting at the venue posed some challenges for content production, but we managed to navigate this and were still able to produce plenty of shareable content for this campaign!
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Event Coordination
The 25th Annual Portland Erotic Ball
The Portland Erotic Ball is an annual costume party held at the historic Crystal Ballroom by Drag Queen & Entertainer, Sasha Scarlett. Taking place across three floors, this event features live fetish demonstrations, performances, and musical acts, that culminate in a $10,000 costume contest!​
Although we couldn't support a vendor booth for the 2024 event, we seized the opportunity to create social media content that highlighted the event's activities. This involved collaborating with event organizers to obtain a press pass and coordinating with performers for content assets.
We also prepared for potential challenges in filming, given the dim lighting and the presence of minimally clad attendees. Fortunately, we were not required to use consent forms to capture content, which mitigated potential barriers. As a result, our content achieved a 5.09% engagement rate, resonating well with our followers.
The Ultimate Sex Educator Awards
My Role:
Identifying Event Finalists, Creating Promotional Blogs, Locating & Booking Event Talent, Creating Promotional Content for Social Media, Moderating the Event Chat
To celebrate its 40th anniversary, Lovers hosted the Ultimate Sex Educator Awards, an event honoring 10 finalists who enhance sex education and promote pleasure in their communities. A 30-day campaign encouraged the public to vote for their favorite educator, with the winner receiving a $2,500 gift basket, a $7,500 cash prize, and a $7,500 donation to the Woodhull Freedom Foundation, which champions sexual freedom and works to end sexual violence. This free virtual event featured performances by Asia O'Hara from RuPaul’s Drag Race and comedian Jacq the Stripper, alongside trivia, exclusive discounts, and a $500 raffle for Lovers Stores. This celebration was made possible through partnerships with WOW Tech, System Jo, and Wicked Sensual Care.
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National Orgasm Weekend
My Role:
Event Conceptualization, Creating Event Playbooks & Resources, Compiling Event Performance Insights, Creating Promotional Blogs, Videos, and Graphics, Approving Event Activities & Partnerships, Leading Virtual Meetings to Align Our Ambassadors with Event Objectives
National Orgasm Day was Lovers' first large-scale retail event, leveraging our internal Ambassador Program to boost foot traffic over a three-day weekend. The campaign included digital radio ads, social media promotions, email activations, complimentary gifts, and an omni-channel sweepstakes to encourage sign-ups for our loyalty program. In-store, we featured customized vendors, games, and entertainment unique to each store's locality, enhancing the customers experience and creating a festive atmosphere. The results were outstanding: we exceeded our retail sales goals by 21%, increased foot traffic by 5.3%, and acquired 1,544 new loyalty members, all while creating growth opportunities for our Brand Ambassadors. This campaign has become an annual tradition at Lovers Stores, running for over four years.
National Day of Pleasure
My Role:
Event Conceptualization, Creating Event Playbooks & Resources, Compiling Event Performance Insights, Creating Promotional Blogs, Videos, and Graphics, Approving Event Activities & Partnerships, Leading Virtual Meetings to Align Our Ambassadors with Event Objectives​
To celebrate its 40th anniversary, Lovers created an industry holiday dedicated to the benefits of self pleasure. We encouraged people to participate through social media, special in-store discounts, events, and entertainment- asking participants to share how they prioritized their pleasure with the hashtag #40MinuteChallenge. This celebration coincided with the launch of Lovers' private label Ruby Bullet Vibrator, featuring the company’s signature jewel-toned hue. I collaborated with social media influencers to promote the product and implemented promotional blog posts and content centered around our 40-Minute Challenge campaign. For our in-store event, I collaborated with a designer to create three educational pamphlets that retail teams could use to direct customers to new products and experiences during their events.
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Lovers Virtual Events
My Role:
Event Conceptualization & Run-Of-Show, Leading Virtual Workshops, Moderating Event Chat, Locating & Booking Event Guests, Creating Promotional Blogs & Social Media Content
Portland PRIDE Festival
My Role:
Event Staffing, Event Set Up, Event Scheduling, Overseeing Our Event Tables & Staff, Compiling Event Performance Insights
Thirsty Thursdays
My Role:
Event Conceptualization & Run-Of-Show, Leading Virtual Workshops, Moderating Event Chat, Locating & Booking Event Guests, Creating Promotional Blogs & Social Media Content
During the COVID-19 pandemic, I played a key role in helping Lovers launch their first virtual events program, aimed at engaging the community while they were restricted indoors. The virtual events program included two, hour-long workshops each month, covering a wide variety of sexual health topics. I took the lead in facilitating many of these workshops and in securing special industry guests to enhance our events. To encourage attendance and participation, we offered guests the opportunity to win a $250 Lovers gift card at each event. We promoted these events in our retail locations, online blog, social media, and email newsletters, attracting guests from across the United States. I participated in over 20 virtual events in 2021 including "The How to Love Your Body Educators Panel," "Lap Dance 101" with Chelsea Christian, and "How to Have the Sexiest Valentine's Day Ever" with Brett Harper.
Between 2017 and 2019, I coordinated three Portland Pride booths, showcasing Lovers' commitment to the LGBTQIA+ community. Collaborating with the PNW District Manager, I procured a prize wheel and a variety of swag items for attendees, while also partnering with nearby retail locations to ensure our booth was adequately staffed throughout the three-day event.
Anticipating temperatures exceeding 90 degrees, I took proactive measures to ensure the comfort of our retail team. This included providing a covered pop-up tent, branded water bottles, and cooling towels to help staff stay refreshed and engaged. I also supplied the team with branded event t-shirts to foster a sense pride during the celebration.
Between 2017 and 2020, I created and hosted over 35 events aimed at enhancing brand recognition and boosting foot traffic to the retail locations I managed in Oregon. These immersive events celebrated the curiosities, kinks, and desires of my community, bringing people together through free, interactive workshops and activities. As my tenure at Lovers progressed, we transformed this approach into a comprehensive events program that included mandatory monthly in-store events organized and led by our retail associates. The program also included large-scale events, strategically timed to coincide with industry-related holidays and sales opportunities. This strategic evolution not only deepened community engagement but also strengthened our brand's presence in the market.