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Lovers Stores
BLOG TRAFFIC PERFORMANCE
2020-2021
Search Engine Optimization
Lovers Stores
As a Marketing Coordinator at Lovers, I formatted and optimized our blog content using SEO strategies such as title tags, meta descriptions, and keyword research. These efforts significantly boosted our blog visibility, resulting in a 93% increase in digital traffic during my first year.
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I later applied these skills to enhance our social media content, helping to drive greater discovery on platforms like YouTube and Instagram.
E-Commerce
Management
Lovers Stores
As a Marketing Coordinator at Lovers, I was responsible for creating engaging product pages by crafting compelling copy, locating high quality assets, and compiling detailed product specifications. I also took charge of merchandising our online collection pages, tagging products to boost search visibility, and implementing SEO optimizations to streamline the customer journey. Over the course of my first year, I successfully formatted and published over 5,000 product pages, significantly enhancing the site's overall performance and providing a better user experience.