Content Production
Lovers Social Media
From 2021 to 2025, I created digital marketing materials for Lovers Stores, where I oversaw the entire content production process. My role involved content conceptualization, research, scripting, setup, lighting, editing, distribution, and performance measurement.
During this time, my content achieved an average engagement rate of 7.89%, far exceeding industry standards. I also gained valuable experience with navigating digital censorship issues and creating content around sensitive topics such as sexual health and cannabis.
Program Proficiencies
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Graphics
I worked closely with a Graphic Designer to create digital assets for social media each campaign month. To prepare, I identified 3-5 content briefs that aligned with broader campaign themes, focusing on industry holidays and educational topics. This approach enabled me to request detailed graphic elements, such as branded icons and artwork to enhance our content. I also provided copy and design guidelines to maintain consistency with our brand voice and aesthetic. When Graphic Design support was unavailable, I utilized Canva to produce original branded graphics, including memes, educational sliders, polls, and product explainers. In this process, I adapted existing templates, integrated brand colors and logos for visual cohesion, and included directional icons and language to encourage follower engagement.
Videos
I consistently produced a high volume of original video content for social media, adhering to the text and video blocking guidelines established by the Lovers Brand Manager. To align with overarching campaign themes and enhance our brand messaging, I developed strategic content briefs that incorporated trending audio and compelling calls-to-action. I also implemented a staggered content schedule to mitigate visual fatigue for our audience, ensuring I met the required twice-daily posting cadence. My content experience includes educational segments, product demonstrations, instructional guides, round-ups, unboxings, polls, event recaps, Q&As, interactive content, and comedy skits, all of which enable me to strategically engage your social audience.
Examples of My Work
Unbox Two Crazy Fantasy Dildos with Me
You May Now Be Seated
Watch the Process: Clone-A-Willy DIY Sex Toys
Wanna Get Slimed?
Writing
I produced original articles for digital and print publication that aligned closely with Lovers campaign themes and objectives. My copywriting has also been featured in online PDPs, banners, and in-store marketing. I have crafted a wide range of content, including educational articles, product round-ups, campaign promotions, and op-eds. Additionally, I am capable of basic HTML formatting and CSS, which enhances my ability to create impactful content. In my first year as a Marketing & E-Commerce Coordinator, I successfully increased blog traffic by 94% by implementing effective SEO practices and the producing in-house articles that improved Lovers site credibility. My articles help to streamline your customers online experience and boost brand visibility online.
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Interviews & Lives
As the Community Manager at Lovers, I actively represented the company through interviews, workshops, and various PR initiatives. My role involved not only participating in sponsored articles, podcasts, and events but also conducting interviews, live recordings, and weekly Q&As. I took charge of acquiring interview partners, outlining discussion themes, and developing run-of-show scripts to support our social media goals. My writing has appeared in notable publications, including Sexual Health Magazine and Women’s Health, while my voice has been featured on prominent platforms such as HypeBae, Playboy, Yandy, and Naked Folk. I also had a brief tenure as a Playboy Advisor, conducting three, hour-long live workshops that further showcased the brand.
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