Campaign Photography by Emma Louise Swanson
Creative Direction by Katrina Margarita
Campaign Launch
Playboy Pleasure
For the launch of Playboy's inaugural sex toy line, I produced over 100 original pieces of content for social media, including more than 70 videos, 25 grid posts, and 15 stories. This extensive content library included promotional product videos, educational materials, product explainers, and graphics that highlighted the collection’s unique features and benefits.
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To build excitement for the launch, I implemented promotional blogs and giveaways, leveraged influencer partnerships, and actively participated in live workshops and interviews to elevate our outreach efforts and enhance product visibility. These strategies were repeated in consecutive collection drops for Playboy Pleasure.
Original Content​
I produced more than 70 promotional videos to complement the photography created for this campaign. These videos effectively highlighted the product features and benefits, showcasing their unique selling points to the audience.
Event Playbook​
I created an in-depth event playbook to support the launch of Playboy Pleasure in Lovers retail locations, which included detailed instructions for event set up and promotions.
PR Resources​
I created learning resources for our PR Specialist to help identify strategic promotional opportunities leading up to the collection drop. These resources included collection copy, product specs, and imagery to leverage in our media collaborations.
Campaign Launch
Pleasure University
Lovers Pleasure University was a marketing campaign designed to celebrate and promote sexual exploration during the back-to-school season.
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To enhance our digital presence and encourage self discovery, I created four blog articles focused on popular sexual health topics like anal and kink. I also collaborated with a graphic designer to produce five, printable pamphlets for retail associates to utilize during their in-store events, effectively celebrating the launch of the campaign.
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To further amplify the campaign's message, I supplemented this content with 30 social media posts, 4 guest blogs, 3 Lives, and 3 workshops that centered the conversation around self-pleasure. By utilizing educational graphics and videos, I aimed to simplify complex sexual health topics, ensuring the content remained accessible and aligned with our audience's interests.
Campaign Photography by AJ Ragasa
Creative Direction by Tiana Dixon
Educational Blogs​
I created four educational blog articles that not only provided valuable information, but also directed shoppers to relevant articles and product pages. This helped to boost site conversion and enhance customer confidence in our products.
Social Media Content​
I worked with a graphic designer to create 16 social media graphics inspired by our Pleasure University blogs, allowing us to extend our campaign messaging across multiple platforms.
Retail Resources​
I partnered with a graphic designer to create educational brochures inspired by the Pleasure University blogs. Retail associates were able to print brochures directly from their cashwrap to enhance the customer shopping experience and leverage in their retail events.
Campaign Photography by AJ Ragasa
Creative Direction by Tiana Dixon
Campaign Launch
How to Build a Sex Room
The How to Build a Sex Room Campaign was strategically designed to tap into the public's growing fascination with sex rooms, following the success of Netflix's hit series of the same name.
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To promote this campaign, I created an educational blog that answered common questions and concerns about sex rooms. This resource not only connected readers to 41 unique collection pages, but also linked to external websites, ensuring their comprehensive understanding of the topic. To amplify the blog’s visibility, I employed effective SEO strategies—optimizing title tags, crafting compelling meta descriptions, and generating backlinks—which significantly boosted our organic web traffic.
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To extend the life of this campaign, I also developed a workshop curriculum for retail associates, that associates could leverage during their in-store events. To compliment these pieces of content, I hosted a live Roleplay Workshop and crafted social media content that
Workshops​
I developed an educational workshop inspired by this campaign for retail associates to use during their in-store events. The workshop included detailed event timelines, setup instructions, and valuable resources on building and maintaining a Sex Room, all designed to capitalize on the heightened interest generated by the Netflix series, How to Build a Sex Room.
Social Media Content​
I created a variety of social media posts to support this campaign, including 3 educational videos, 2 visual carousels, 2 promotional blog articles, and a 30-minute Instagram Live created in partnership with Yandy. The live was promoted to our email lists and social media followers, and featured in notable publications such as Hypebae.
Retail Resources​
I collaborated with a graphic designer to create a printable checklist that could be seamlessly integrated into our campaign articles, social media posts, email list, and in-store events. To spark curiosity and assist customers in finding relevant products, I included a section for couples to brainstorm activities they are interested in trying or would like to explore further.