Creating just for fun is one of my favorite ways to exercise my brain! It’s an opportunity to dive into projects without any pressure or expectations, letting my creativity flow naturally. These creations are a reminder that sometimes, the best things happen when we're just having fun!
Fuck Around
& Find Out
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Concept Event
I hosted a celebration to mark the release of Practical Magic 2, the sequel to one of my favorite childhood films. To generate excitement, I developed a dedicated website where guests could sign up for email reminders and explore event details. The landing page and email campaigns creatively incorporated Easter eggs from the original 1996 film—featuring links to related resources like margarita recipes and digital playlists—adding a nostalgic touch that built anticipation for the event.
Assets Created
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Landing Page
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Event Emails (2)
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Gift Bags Inspired by the Film​
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Post-Event Photo Album
Gifting Elements
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Custom Event Stickers
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Margarita Mix Kit
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Quartz Stick
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Alice Hoffman's Practical Magic Book
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Practical Magic Viewing Party