Social Media Management
As the social media manager for @LoversStores and @Playboy, Rain developed and shared on-brand video marketing materials aimed at enhancing customer engagement and brand awareness. With experience in overseeing third-party creative teams, she has successfully collaborated with notable retailers such as Yandy, Unbound Babes, Foria, SVAKOM, and COTR, Inc. to drive impactful cross-brand initiatives.
SEO Overhaul
Rain has over three years of experience as a E-Commerce Coordinator, merchandising on-site collection pages, and providing unique copywriting for online merchandise. She played a key role in driving a 94% increase in blog traffic on LoversStores.com between 2020-2022 by authoring and formatting over 100 original articles on sexual health topics.
Influencer Strategy
Rain has managed monthly influencer campaigns, cultivating a trusted network of industry partners through revenue analysis and content engagement. She is experienced with managing a program budget, negotiating contracts, facilitating product transfers, creating content briefs, and organizing co-branded marketing campaigns and giveaways.
Affiliate Program
Rain created and managed an Affiliate Program for a leading sexual wellness retailer with the goal of maximizing brand awareness and profitability. She developed internal resources for Affiliate Partners, oversaw Affiliate recruitment and integration, and created promotional materials for the program with a keen focus on revenue generation.
Content Production
Rain conceptualized and created digital marketing materials tailored to specific campaign objectives for two major wellness retailers. She produces unique marketing materials in a variety of different formats to engage and appeal to a broad audience of viewers. Her work has been featured in publications such as Hypebae, Sexual Health Magazine, and Woman's Health.
Program Development
Rain launched an internal marketing program for a major sexual wellness retailer, creating over 9 months of campaign-related content to align over 300 associates with marketing and buying objectives. This program empowered retail staff to conduct monthly retail events as well as global promotional events designed to capitalize on industry holidays like National Orgasm Day & National Day of Pleasure.
Brand Representation
As the brand representative for a leading sexual wellness retailer chain, Rain helped to establish and foster an online community that reflected the brands core values of education and inclusivity. She engaged in cross-branded marketing initiatives such as podcasts and editorial interviews, and encouraged meaningful discussions with followers to enhance brand loyalty.
Campaign Development
As the Community Manager for a leading sexual wellness retailer, Rain collaborated with others to organize and execute internal and external marketing campaigns that aligned with company objectives and holidays. Her contributions helped to shape the brand's tone, values, and aesthetics, while enhancing its overall identity in the marketplace.